April 24, 2019

There are a number of major benefits of using promotional products as a marketing tactic. Research has indicated that 52% of people said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% of those people use those promotional products daily. That means your brand is making an impression on 50% of your target audience daily, just from a promotional product they received. Here are some more reasons why promotional products are the right choice for your business:

1. Overall Increase in Brand Recognition

Brand awareness is often a goal for both large and small businesses. Promotional products allow your business to stand out from competitors while staying in the minds of your current and prospective customers, by providing unique and relevant products as a marketing tool. Promotional products are a simple, cost-effective tool to get creative with your marketing, while keeping your business top of mind.

2. Mass Outreach at Low Cost

When a budget comes into play, the primary goal is to get the most for your money. Promotional products have a small price tag but a huge, lasting impression on your target audience, making them a great value! Whether you’re looking to spread brand awareness or show your customers your appreciation, promotional products are a great way to increase brand loyalty.

3. Strategy

How can you keep your brand in front of current and prospective customers without constantly spending money? It’s easy! Just give them something they need. Things like pens, coffee mugs, baseball hats, and golf shirts are great giveaways because they are useful. If you’re in the golf business or if you host golf tournaments, give golf balls, golf tees, golf shirts, or hats away. If you’re in the restaurant, bar, or hospitality industry, things like a bottle opener or drink cooler are a great way to stay relevant to your industry while generating positive brand impressions.

4. Modern Business Card

While business cards will likely always be relevant, they won’t always be exciting. If it’s down to you and one other competitor company, why not ensure your company is the one that stands out? Offering a USB with an outline of your business along with a traditional business card is a great way to show that your company prides itself on being different than other businesses within the industry. If a USB isn’t the most relevant product, hand out a business card with a promotional product that is! This shows your dedication to prospective customers and it also leaves them with a useful brand impression.


Gagan Bhathal, Area Developer for Instant Imprints