Yes, we spend more time online now. Some of us do almost everything online. But that does not mean that print doesn’t work. It does. So much so, that MarketingProfs uses a huge banner as their subscription form that says Print’s Not Dead: Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond.
If you’re not familiar with MarketingProfs, they bill themselves as “real world education for real world marketers.” I think of them as a trustworthy source of statistics accurately measuring what is working and what is not.